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| News & Views item - October 2008 | 
 Ig Nobel Awards for 2008 Announced. (October 4, 2008)
Ig Nobel Awards for 2008 Announced. (October 4, 2008)
The Nobel Prize for Medicine or Physiology will be announced this coming week, but yesterday Marc Abrahams, editor of the Annals of Improbable Research, presided as Master of Ceremonies at the presentation of the 2008 Ig Nobel Prizes.
Any comment from TFW would be gilding the paper airplane.
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| Clockwise from top-left: Master of Ceremonies 
		Marc Abrahams with a paper airplane lodged in his hat; a silvery Harvard 
		undergraduate; Redundancy, Again the operetta; and a 
		demonstration of the jumping ability of fleas. Credit:J. Bohannon/Science | 
The 2008 Ig Nobel Prize Winners
The 2008 Ig Nobel Prizes were 
awarded on Thursday night, October 2, at the
18th First Annual Ig Nobel Prize Ceremony, 
at Harvard's Sanders Theatre.  Soon a
video of the ceremony 
will be posted.
NUTRITION PRIZE. Massimiliano Zampini of the University of 
Trento, Italy and
Charles Spence of Oxford University, UK, 
for electronically modifying the sound of a potato chip to make the person 
chewing the chip believe it to be crisper and fresher than it really is.
REFERENCE: "The Role of Auditory Cues in Modulating the Perceived Crispness and 
Staleness of Potato Chips," Massimiliano Zampini and Charles Spence, Journal of 
Sensory Studies, vol. 19, October 2004,  pp. 347-63.
PEACE PRIZE. The Swiss Federal Ethics Committee on Non-Human 
Biotechnology (ECNH) and the citizens of Switzerland for adopting the legal 
principle that plants have dignity. 
REFERENCE: "The 
Dignity of Living Beings With Regard to Plants. Moral Consideration of Plants 
for Their Own Sake"  
WHO ATTENDED THE CEREMONY: Urs Thurnherr, member of the committee.
ARCHAEOLOGY PRIZE.
Astolfo G. Mello Araujo and José Carlos 
Marcelino of Universidade de São Paulo, Brazil, for measuring how the course of 
history, or at least the contents of an archaeological dig site, can be 
scrambled by the actions of a live armadillo.
REFERENCE: "The Role of Armadillos in the Movement of Archaeological Materials: 
An Experimental Approach," Astolfo G. Mello Araujo and José Carlos Marcelino, 
Geoarchaeology, vol. 18, no. 4, April 2003, pp. 433-60.
BIOLOGY PRIZE. Marie-Christine Cadiergues, Christel Joubert,, 
and  Michel Franc of Ecole Nationale Veterinaire de Toulouse, France for 
discovering that the fleas that live on a dog can jump higher than the fleas 
that live on a cat.
REFERENCE: "A Comparison of Jump Performances of the Dog Flea, Ctenocephalides 
canis (Curtis, 1826) and the Cat Flea, Ctenocephalides felis felis (Bouche, 
1835)," M.C. Cadiergues, C. Joubert, and M. Franc, Veterinary Parasitology, vol. 
92, no. 3, October 1, 2000, pp. 239-41.
MEDICINE PRIZE.
Dan Ariely of Duke University, USA, for 
demonstrating that high-priced fake medicine is more effective than low-priced 
fake medicine.
REFERENCE: "Commercial Features of Placebo and Therapeutic Efficacy," Rebecca L. 
Waber; Baba Shiv; Ziv Carmon; Dan Ariely, Journal of the American Medical 
Association, March 5, 2008; 299: 1016-1017.
WHO ATTENDED THE CEREMONY: Dan Ariely
COGNITIVE SCIENCE PRIZE. Toshiyuki Nakagaki of Hokkaido 
University, Japan, Hiroyasu Yamada of Nagoya, Japan, Ryo Kobayashi of Hiroshima 
University, Atsushi Tero of Presto JST, Akio Ishiguro of Tohoku University, and
Ágotá Tóth of the University of Szeged, 
Hungary, for discovering that slime molds can solve puzzles.
REFERENCE: "Intelligence: Maze-Solving by an Amoeboid Organism," Toshiyuki 
Nakagaki, Hiroyasu Yamada, and Ágota Tóth, Nature, vol. 407, September 2000, p. 
470.
WHO ATTENDED THE CEREMONY: Toshiyuki Nakagaki, Ryo Kobayashi, Atsushi Tero
ECONOMICS PRIZE.
Geoffrey Miller, Joshua Tybur and Brent 
Jordan of the University of New Mexico, USA, for discovering that a professional 
lap dancer's ovulatory cycle affects her tip earnings.
REFERENCE: "Ovulatory Cycle Effects on Tip Earnings by Lap Dancers: Economic 
Evidence for Human Estrus?" Geoffrey Miller, Joshua M. Tybur, Brent D. Jordan, 
Evolution and Human Behavior, vol. 28, 2007, pp. 375-81.
WHO ATTENDED THE CEREMONY: Geoffrey Miller and Brent Jordan
PHYSICS PRIZE. Dorian Raymer of the Ocean Observatories 
Initiative at Scripps Institution of Oceanography, USA, and
Douglas Smith of the University of California, San Diego, USA, for 
proving mathematically that heaps of string or hair or almost anything else will 
inevitably tangle themselves up in knots.
REFERENCE: "Spontaneous Knotting of an Agitated String," Dorian M. Raymer and 
Douglas E. Smith, Proceedings of the National Academy of Sciences, vol. 104, no. 
42, October 16, 2007, pp. 16432-7.
WHO ATTENDED THE CEREMONY: Dorian Raymer
CHEMISTRY PRIZE. Sharee A. Umpierre of the University of 
Puerto Rico, Joseph A. Hill of The Fertility Centers of New England (USA),
Deborah J. Anderson of Boston University 
School of Medicine and Harvard Medical School (USA), for discovering that 
Coca-Cola is an effective spermicide, and to Chuang-Ye Hong of Taipei Medical 
University (Taiwan), C.C. Shieh, P. Wu, and B.N. Chiang (all of Taiwan) for 
discovering that it is not.
REFERENCE: "Effect of 'Coke' on Sperm Motility," Sharee A. Umpierre, Joseph A. 
Hill, and Deborah J. Anderson, New England Journal of Medicine, 1985, vol. 313, 
no. 21, p. 1351.
REFERENCE: "The Spermicidal Potency of Coca-Cola and Pepsi-Cola," C.Y. Hong, 
C.C. Shieh, P. Wu, and B.N. Chiang, Human Toxicology, vol. 6, no. 5, September 
1987, pp. 395-6. [NOTE: THE JOURNAL LATER CHANGED ITS NAME. NOW CALLED "Human & 
experimental toxicology"]
WHO ATTENDED THE CEREMONY: Deborah Anderson, and C.Y. Hong's daughter Wan Hong
LITERATURE PRIZE.
David Sims of Cass Business School. London, 
UK, for his lovingly written study "You Bastard: A Narrative Exploration of the 
Experience of Indignation within Organizations."
REFERENCE: "You Bastard: A Narrative Exploration of the Experience of 
Indignation within Organizations," David Sims, Organization Studies, vol. 26, 
no. 11, 2005, pp. 1625-40.
WHO ATTENDED THE CEREMONY: David Sims