Will a Rose with a New Name Smell More Sweet. (May 23, 2007)

    Last year the Australian Vice-Chancellors' Committee undertook a survey which determined among other findings that federal parliamentarians considered the AVCC to be a club of whingers always bellyaching that they weren't getting enough.

Considering the fact that the university sector has been starved and cuffed about the ear for eleven years the matter is reminiscent of Mr. Bumble's dealing with Oliver when he asks, "Please, sir, may I have some more?"

In any case the AVCC has decided a branding change will go a considerable way toward reinventing itself with the object of achieving a change of image.

Hence, Universities Australia.

    Unfortunately what is needed is a change of beadle rather than the renaming of Oliver.